Monthly Archives: April 2012

ClimateCare strengthens experienced team with the appointment of a new marketing director

ClimateCare is firmly reinforcing its climate and development vision and strengthening its communications offering to customers with the appointment of senior marketing professional Rhiannon Szmigielski. With 13 years’ experience of delivering strategic marketing campaigns, driving effective sustainability communications and managing corporate brands, Szmigielski joins ClimateCare as marketing director. She will lead its marketing and communications strategy, as the company continues on its dynamic journey following its recent independence from investment bank JP Morgan.

“We continue to take significant strides forward as an independent, profit for purpose organisation, applying our experience and expertise with great energy to tackling pressing climate and development issues,” comments Edward Hanrahan, Director, ClimateCare. “Rhiannon is an excellent addition to our highly experienced team and her appointment reaffirms our commitment to supporting our clients with effective, hard-hitting communications. We are thrilled to welcome Rhiannon to the team and I am confident that her expertise in communicating key sustainability issues and inspiring behaviour change among consumers will be highly valuable to the next phase of our progression.”

With an excellent record of inspiring sustainable behaviour among businesses, public sector organisations and consumers, Szmigielski’s experience spans a wide range of sectors, including retail, FMCG food and drink brands, construction and manufacturing. During her six years with recycling and resource efficiency specialist WRAP, she consistently helped corporate organisations to embrace the communications value of their environmental activities, and delivered a string of successful marketing campaigns and events designed to heighten awareness of the importance of sustainable practices. Central to her role at ClimateCare will be supporting its clients in communicating the significance of their carbon offset and CSR programmes to key stakeholders. She will also help to convey the company’s strong focus on being an innovative partner to ground-breaking development projects and articulate the corporate responsibility benefits of supporting sustainable development.

“I’m thrilled to join ClimateCare at this exciting stage in its development,” comments Szmigielski. “The team here is highly motivated and has some truly inspiring results to communicate. I look forward to conveying the many positive environmental, health and socio-economic outcomes of the projects we support, and working with ClimateCare’s clients to maximise the communications value of their sustainability commitments.”

Szmigielski’s appointment follows hot on the heels of ClimateCare’s recent Guardian Sustainable Business ‘Innovation’ shortlisting.

Proyecto Mirador sells 100,000 carbon credits and rolls out an electronic data management system

Proyecto Mirador LLC, a non-profit that has built more than 25,000 fuel-efficient cookstoves in the rural highlands of Honduras, today announced the sale of its second and third year Gold Standard Verified Emission Reduction (VER) credits to climate and development specialist ClimateCare, Europe’s leading voluntary carbon finance organization, as well as the implementation of an electronic system for monitoring stove locations and use by households.

“The widespread adoption of energy efficient cookstoves in developing countries is vital to achieving significant emissions reductions while enhancing the quality of life and socio-economic prospects of the world’s least developed communities,” comments Edward Hanrahan, Director, ClimateCare.

“We have always been committed to ensuring the success of excellent community-based projects of this kind—from our pioneering work in developing the original Gold Standard Methodology, which acts as a blueprint for project developers to follow, to delivering ongoing revenue streams that provide the financial stability needed for projects to grow and thrive. We are delighted that we can help support Proyecto Mirador, and hope that its success catalyses the growth of further large scale projects in this important area of climate and development,” he concluded.

Proyecto Mirador directors Doña Emilia Mendoza and Richard Lawrence said, “With this agreement covering the sale of more than 100,000 credits, we have again met our objective of using carbon finance to create a market based solution for the construction of stoves in rural Honduras.  Also, the rollout of our sophisticated system for monitoring the use, maintenance and location of each of our Dos por Tres stoves provides the highest standard of proof that the project has extraordinary execution in the field.”

The Proyecto Mirador cookstoves project has already doubled its credit issuance since 2011, with the quantity of credits issued expected to rise incrementally as the project continues to expand and increase its impact.

Each household stove installation is recorded and GPS mapped by the new monitoring system developed by Tact L3C, a Salesforce.com Partner and tech startup that provides business and technology consulting services for the impact sector.  The Proyecto Mirador system is built on the salesforce.com platform.  Stevan Simich, CEO and Founder of Tact L3C, said, “Salesforce.com is scalable, globally accessible, mobile and has multi language capabilities ideal for impact organizations.  Users have access to the system online and offline, and data is accessible and available for flexible reporting.”

GPS Maps are generated by DigitalGlobe via its Global BaseMap solution that works with Proyecto Mirador equipment and the salesforce.com platform to track installations using interactive, high-resolution satellite and aerial imagery that covers the entire project area.  DigitalGlobe’s integrated system is available all over the world, provides the most accurate and relevant imagery available, and allows the project to successfully evolve and expand.

Maps, installation, and household data are available from the office or the field enabling project management to easily track installations and locate households for followup supervisory visits.

The implementation of the system has required the transfer of the technology of handheld smartphones and computerized recordkeeping to Hondurans who have previously only known paper records and hand-generated solutions for deploying field workers and monitoring installations.

The introduction of this electronic monitoring system is the latest in the innovative Proyecto Mirador model for the dissemination of fuel-efficient cookstoves.  In addition to generating carbon emission reductions, the model includes the Dos por Tres stove that requires no cash, but rather “co-investment” in materials from poor beneficiaries; a franchise-like system for stove construction that helps local entrepreneurs to thrive; and locally sourced and constructed stoves that last five years or more.