Monthly Archives: September 2014

A Game Changer

Rob Stevens ClimateCare & Zelda Bentham Aviva

 

Rob Stevens enjoying the Ethical Corporation Awards last night with Aviva’s Zelda Bentham. We were shortlisted for our work measuring the community impacts of Aviva’s ClimateCare programme, using the LBG framework. A world first, it was described by Jonathon Porritt as a Game Changer.

“Aviva’s focus on robust measurement enabled it to realise the value of using its carbon offset budget to support projects that also deliver measurable benefit to local communities. This approach has allowed them to improve a staggering 395,000 people’s lives so far, at the same time as offsetting their carbon emissions. I’m particularly pleased that they are not keeping this knowledge to themselves, but working with ClimateCare – which this year won a Queen’s Award for Sustainable Development for its integrated approach to tackling climate and development challenges – it is actively sharing this knowledge, making it possible for others to assess the social impact of their carbon offset programmes for the first time. This new information will help businesses make the case for investing in these integrated projects, and as a result will benefit millions of people around the world – that’s what makes this a game-changer”, says Jonathon Porritt, Founder, Forum for the Future

> Read more about our work with Aviva

Valuing intangible business assets

The Good Relations Group published new research this week, about how ‘good’ consumers perceive brands to be in three areas: actions, recommendation and engagement.

Reporting on the research, Marketing Week said:

According to figures from Accenture, intangible or ‘soft’ assets such as reputation, relationships and supply chain are worth $35trn (£22trn) to businesses globally – much more than the $25trn (£16trn) attributed to tangible assets like property.

“Intangible assets are the most valuable but also the most vulnerable things that businesses have,” says Jackie Brock-Doyle, chief executive of The Good Relations Group. “They’re valuable because if people genuinely like you and your reputation is strong, they tend to tell other people about it. They are vulnerable though, because if what you are saying to customers doesn’t have authenticity and you’re not matching it with your actions, you will be found out quickly in today’s social media age.”

Brock-Doyle argues that intangible assets are vital to the sustainability of businesses. She notes that brands are increasingly inclined to mimic the products or pricing strategies of their competitors, meaning that brand values and reputation are key differentiators in the minds of consumers.

Get in touch to find out how working with ClimateCare can provide value for your business.

Read more on MarketingWeek.co.uk

Download the summary research report.

New standard to help businesses invest in safe water projects

Our work on the award winning LifeStraw Carbon for Water and Treadle Pumps projects is well known, but an article published today on Sustain, highlights another innovative partnership we have developed with the Co-operative and Aqua Clara International. The resulting project will provide safe water to communities within the Co-operative’s Fairtrade Tea supply chain, helping the Co-operative meet environmental, community and business goals.

We continue to drive thinking about the development of new funding models for water projects and are expert partners in a group of more than 30 corporate, government, academic and NGO partners including Carlsberg, Munich Re, World Vision and the International Federation of Red Cross and Red Crescent Societies who have come together to contribute to the development of a new Water Benefit Standard initiated by First Climate, the Swiss Agency for Development & Co-operation and The Gold Standard Foundation.

This new Water Benefits Standard has been launched today. Certified projects receive Water Benefit Certificates, which represent a specific volume of water that has been sustainably supplied, purified or conserved. These certificates are then sold to those with an interest in good water management, providing revenue to sustain the project activity year after year.

To find out how your business can invest in sustainable water projects, that deliver multiple impacts for people and the environment, contact the ClimateCare team today.

New research confirms benefits of offsetting

New research published today by Imperial College London adds to the growing base of evidence that funding low carbon projects in the developing world is one of the most cost effective ways of both reducing emissions and delivering positive impacts on people’s lives. For every tonne of carbon offset, this research shows that on average $664 of benefits are delivered to the communities where carbon reduction projects are based. It also highlights a host of business benefits experienced by those with offset programmes.

In reality, it is essential that every project is assessed individually on the environmental, social and development impacts it delivers. ClimateCare’s unique focus on projects that tackle poverty, improve health and protect the environment means that businesses offsetting through us already benefit from robust measurement of the impacts of their support.

However we are delighted that this new research, alongside other studies such as the recent Gold Standard Foundation research, highlights the potential of carbon finance to support sustainable development.

ClimateCare are recognised experts in creating integrated CSR programmes that deliver value for people, the environment and your business. To unlock the benefits of carbon offsetting for your business, contact us today.

ICROA inforgraphic jpeg

Click here to read a summary of the research

 

“By utilising latest natural capital accounting methodologies we have been able to demonstrate the impact offset projects are delivering on the ground” says, Environmental Economist, Imperial, Dr Yiannis Kountouris.

“The voluntary carbon market is a smart opportunity for businesses to consider as part of their sustainability strategies. This research demonstrates offset programmes deliver against numerous business objectives such as employee engagement and resource efficiency savings” says ICROA Programme Director,  Sophy Greenhalgh.

 

Take action this World Water Week

Over 750 million people around the world still lack access to safe drinking water. ClimateCare works with businesses, NGOs and governments to deliver safe water to more than 4.5 million people and this World Water Week, we want your help to do more.

Award winning safe water projects like AquaClara and LifeStraw Carbon for Water are cost-effective and sustainable ways to tackle waterborne disease and save lives as well as protecting the environment.

Contact us now to pledge your support for safe water projects this World Water Week.

Read more about how ClimateCare is unlocking safe water for millions of families around the world.